Building a visual reference for B Lee Fencing
Handed over a poorly managed website with a view to providing visitors the appeal and visibility wanted by B Lee Fencing.
The initial brief was to take-over the website and improve the visibility of B Lee Fencing to the local populas. With a business owner that didn't have a computer and still used a nokia, handing over was going to be a million miles away at best!
Without wanting to detract from the initial design of the website http://bleefencing.co.uk we found that pretty much all basic SEO and page calibration had been ommitted (meta, micro, analytics code, performance considerations and more). After a fair amount work the sites code and content was at a level accepable for submission to the big sites, as well as around 40 local listing sites.
The above branding was implemented throughout listings as well as a coherent write-up, links and services. Off the back of the listings came the creation of social network profiles for some of the relevant areas - facebook, google+, twitter and youtube. With the creation of social sites to help boost awareness, it was now necessary to create some sort of content to build momentum.
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